Sculptural Sign
Art Direction, Industrial Design & Fabrication
A hybrid of contemporary sculpture and lettering, this handmade relief-work explores scarcity, transfiguration and hopefulness through the thoughtful composition of everyday objects.
Originally planned as an exterior street-level sign for a (non-profit) social enterprise that provides essential furnishings to individuals and families in transition and accessible housewares to the public.
You can find more information here.
Household items featured in the hand-crafted sculpture with offset letters (dim. 2 m x 0.5 m)
Depth and reveal through lighting and colour
Sculptural elements with letter (detail)
Studio assembly of the structure and composition
Production detail of priming/painting to exterior finish
Positioning letters and top-coat painting (detail)
Concept sketch and typographic layout
Concept in monochromatic layout