Maven & Grace
Branding & Art Direction
Maven & Grace curate and supply specialty gifts, vintage homewares, florals, jewelry and furniture. Located in one of Edmonton's most vibrant character neighbourhoods, CLD transformed this main-street facing boutique storefront into a memorable landmark that express qualities of their brand and activate the streetscape.
Inspired by the Edmonton regions prairie-farm landscapes and geometry of hand-sewn quilts, the composition and texture of CLD’s custom design-build fascia contrasts the sans-serif mid-century cast metal letters, creating an enduring and contemporary boutique storefront.
You can find more on Maven & Grace here.
Canopy elevation with light fixtures (approx. dim 9 m x 2 m)
Quilted landscape pattern with contrasting cast-metal letters (detail)
Pattern suggests M shape. Installation view (detail)
Storefront siding patterns extend to east elevation
View from grade to canopy
Detail of wood pattern and contrasting high-modern letter E
CLD studio assembly build and finish
