The Grand 124 St.
Architectural Brand & Wayfinding
The Grand 124 St. is a new, early-20th-century-styled commercial building, in a vibrant mixed-use destination neighbourhood. CLD’s archival research of the area inspired the building’s identity design, a series of hand-painted artworks, wayfinding and custom-made signage for this character architectural landmark in Edmonton’s historic Westmount neighbourhood.
Creative Director & Designer, Architectural Branding & Wayfinding Design
Services: Art direction, creative illustration, custom signage and graphic design
Client: The Grand 124 St (MFH Properties, commercial real estate) Edmonton, AB
Architect: Planworks Architecture, Prime Contractor: Synergy Projects Ltd.
Community: Westmount (124 St) Edmonton, AB
Architectural identity installation detail
Main entrance signs and artwork
Installation of hand-painted artwork
Hand-painted embossed brass identity
Directory with custom-engraved monument
Directory, office and door sign wayfinding
Laser engraved office door plates
